Julia came with a wealth of experience in a niche field and it became clear early in the process that a limited number of openings in her field were available in the Cincinnati market. To prepare Julia for a STAND-OUT job search, the following activities were developed:
- Targeted research on her industry with specific attention to trends and competitors, both local and outside the Cincinnati region – our proprietary online too was critical in gathering competitive intelligence and systematically identifying target companies.
- Julia participated in a six-week long work search group led by a coach and strengthened her job search strategy by practicing her branding statement, sharing and getting information from her group and bringing more questions back to her primary coach for discussion. Differentiator: Each workshop builds and integrates information from the previous workshop so that candidates like Julia can create momentum in their search.
- Distinctive Marketing Materials such as networking document, job proposal and 30-day success plan were created to help Julia proactively create a new role in a start-up company in Texas.
Big Result: The job proposal Julia presented along with a 30-day goals analysis resulted in an offer – she works locally and travels as needed.
The PROMARK Advantage: Each program is customized by a dedicated coach to identify, define and create results-oriented marketing plans for a candidate. In Julia’s case, the coach started with what Julia brought to the table and focused on creating non-traditional marketing tools beyond the resume to give Julia a distinct advantage in a narrow and tight niche market.